Users will soon have a fresh option that enables them to lessen the quantity of AI-made videos appearing in their feeds. This move comes as the platform disclosed that it currently hosts over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is being tested over the following weeks before a global launch. This development comes amid a rise in content created by AI, spurred by recent content generation software.
AI Content on Other Platforms
Recent reports that approximately a tenth of the fastest-growing video streams on a competing service primarily display clips produced artificially. A significant portion of this material is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is typically absurd or dreamlike.
Our research shows that many people like content created using AI tools, including computer-generated images to science explainers, and we intend to provide users the option to see more or less of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its service labeled as made with AI. In total, in excess of 100 mn pieces of content are submitted to the app daily, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI-generated videos they view by accessing the content preference feature in the app and selecting the AI content topic. Further subjects that are already be controlled under the tool cover news, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines require creators to label “realistic” artificially created content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
In addition, the service will now add an “AI-made” tag to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This action is designed to deter users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is also establishing a $2m awareness program for professionals and organizations to create educational content about responsible artificial intelligence. This project will assist charitable organizations dedicated to educating coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, during discussion over proposals to cut jobs for numerous review team members in the UK. TikTok is planning to cut hundreds of positions in its content moderation team in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most graphic content before it has to be seen by people. The company stated a 76% decrease in disturbing and violent content handled by safety staff over the past year due to reliance on its automated systems.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
